FOR IMMEDIATE RELEASE
August 5, 2025
Southlake, TX — The King’s University (TKU) has officially launched a refreshed brand identity that captures the heart of its Spirit-formed mission while positioning the university for expanded impact in a new generation of leadership.
CLICK HERE TO WATCH THE BRAND REVEAL VIDEO.
The refreshed brand, revealed today across The King’s digital platforms and campus communications, includes a modernized logo, updated visual identity, and renewed messaging centered on its mission:
The King’s University integrates biblical education and practical ministry to shape Spirit-formed individuals who follow Jesus, serve His Church, and are sent to impact the world.
“Our new brand is a bold, Spirit-led expression of the transformational work happening within The King’s,” said The King’s President, Dr. Irini Fambro. “It brings clarity to our mission and inspires our students to lead lives of purpose, influence, and world-changing impact.”
The refreshed identity honors The King’s legacy, including its founding by Pastor Jack Hayford, while embracing new language, design, and storytelling tools to communicate with greater clarity and cultural relevance.
In recent years, The King’s has upgraded its academic offerings, grown its student body, and deepened its commitment to forming Kingdom-minded leaders across ministry, education, counseling, business, and beyond. The updated brand reflects that trajectory with simplicity, warmth, and renewed focus.
Vice President of University Relations, Eric Scott said, “This brand refresh is far more than a new look. It’s a renewed declaration of who we are and have always been, and a bold clarification of who we’re called to reach. In the ever-shifting landscape of higher education, this moment declares that The King’s University remains anchored in legacy and alive with purpose.” He added, “By updating our branding, we’re positioning The King’s with clarity and conviction for today and stepping into tomorrow with bold vision and audacious faith. We’re honoring our unshakable foundation while advancing with unrelenting purpose.”
The refresh includes:
- A redesigned logo and seal system
- Refined color palette and typography
- Updated website visuals and messaging
- New mission statement and supporting brand language
- A storytelling framework for students, alumni, and partners
As part of the launch, the university will be releasing a series of videos, social media campaigns, and internal tools to equip faculty, staff, and alumni to represent the brand with consistency and confidence.
For more information or to explore the refreshed brand, visit www.tku.edu or follow @TKUniversity on social media.
Media Contact:
Office of Marketing and Communications
The King’s University
Email: communications@tku.edu
Phone: (817) 722-1700