Our Refreshed Mission Statement:
The King’s University integrates Biblical education and practical ministry to shape Spirit-formed individuals who follow Jesus, serve His Church, and are sent to impact the world.
Watch the Brand Reveal Video
Watch the Why We Refreshed Video
FAQs
Why did The King's Refresh its Brand?
Over the past few years, TKU has expanded in reach, enrollment, and impact. As we’ve grown, we’ve realized the need for a unified way to express our Spirit-formed mission—across campuses, platforms, and partnerships.
This brand refresh is not about changing who we are. It’s about communicating more clearly who we’ve always been.
What changed and what didn't?
You’ll notice updates in several areas:
- Logo: A bold new mark rooted in Christian symbolism and Kingdom purpose.
- Color palette: Deep purples, warm neutrals, and purposeful contrast that reflect our identity.
- Typography: Clean, accessible typefaces that enhance readability and professionalism.
- Mission statement: A more concise and compelling articulation of our founding vision.
These changes will appear across digital and print platforms, from our website and emails to banners and merchandise.
What hasn’t changed is our foundation. Our values. Our calling.
We are still The King’s University, committed to shaping Spirit-formed individuals who follow Jesus, serve His Church, and impact the world.
The brand refresh doesn’t signal a shift in theology, leadership, or academic direction. It simply brings sharper focus to our identity and mission.
How does this affect students, faculty, alumni?
The brand refresh does not change our programs, degrees, tuition, or the value of your connection to The King’s University. It is a Spirit-led effort to clarify and unify our identity visually and verbally, so that our message better reflects who we’ve always been. Students will continue to receive the same Spirit-formed education, faculty will continue to teach and serve with excellence, and alumni can be confident that their degree is connected to an institution that remains rooted in the Word and aligned with its founding vision.