With our recent brand refresh, we didn’t set out to reinvent that calling, we set out to express it more clearly, more consistently, and in a way that resonates across generations.

Here are three ways our updated visual identity and mission language continue to reflect the founding vision of The King’s University.

1. A Clearer Expression of Our Spirit-Formed Identity

From the very beginning, The King’s has been a place of spiritual formation. Pastor Jack was passionate about creating a university that did more than educate the mind, it shaped the whole person.

Our refreshed mission statement captures this reality:

The King’s University integrates biblical education and practical ministry to shape Spirit-formed individuals who follow Jesus, serve His Church, and are sent to impact the world.

This new articulation doesn’t change our DNA. It reinforces what we’ve always believed, that education without spiritual formation is incomplete, and that real leadership is rooted in intimacy with God and service to others.

By putting “Spirit-formed” front and center, our new university brand invites students, faculty, and partners to return to the roots of why we exist.

2. A Visual Identity that Reflects the Kingdom

Our new logo and design system were developed with deep intentionality. We asked: What images and themes best reflect the Kingdom of God and the character of this university? What emerged is a mark that blends tradition with clarity, drawing inspiration from ancient Christian symbols while embracing a clean, modern style. The visual elements, including type, color, and layout, reflect the balance of theological depth and Spirit-led vitality that has always defined The King’s.

In a crowded field of higher education brands, our goal was not to compete but to communicate: This is who we are, and this is who we’ve always been. We want students and partners alike to encounter our brand and immediately sense that this is a place where God’s presence and purpose are central.

3. A Unified Voice for a Growing Mission

As The King’s has grown, across degree programs, and formats, so has the need for a unified voice. This refresh ensures that whether someone is encountering us online, in person, or through a church partner, they’re seeing a consistent message rooted in our founding mission. From our website and social media to printed materials and online learning platforms, every piece now communicates one clear identity. And that identity is shaped by a call to serve the Church and send Spirit-empowered leaders into every sphere of influence.

Our founder believed that clarity honors the Lord, and we believe this brand refresh brings new clarity to the mission that has always driven us.