The King’s University has launched a refreshed visual identity, but this is more than a new logo. It’s a unified expression of who we are, why we exist, and where we’re going.
We know you may have some questions about the what, why, and how of the brand refresh. Here are answers to some of the most frequently asked questions.
Why did The King’s University refresh its brand?
Over the past few years, TKU has expanded in reach, enrollment, and impact. As we’ve grown, we’ve realized the need for a unified way to express our Spirit-formed mission—across campuses, platforms, and partnerships.
This brand refresh is not about changing who we are. It’s about communicating more clearly who we’ve always been.
What changed?
You’ll notice updates in several areas:
- Logo: A bold new mark rooted in Christian symbolism and Kingdom purpose.
- Color palette: Deep purples, warm neutrals, and purposeful contrast that reflect our identity.
- Typography: Clean, accessible typefaces that enhance readability and professionalism.
- Mission statement: A more concise and compelling articulation of our founding vision.
These changes will appear across digital and print platforms, from our website and emails to banners and merchandise.
What hasn’t changed?
Our foundation. Our values. Our calling.
We are still The King’s University, committed to shaping Spirit-formed individuals who follow Jesus, serve His Church, and impact the world.
The brand refresh doesn’t signal a shift in theology, leadership, or academic direction. It simply brings sharper focus to our identity and mission.
Who is this for?
Everyone who encounters The King’s: students, alumni, faculty, Gateway Church, donors, and prospective students.
This refresh helps us communicate consistently and clearly, whether someone is learning about The King’s for the first time or has walked with us for decades.
How was the refresh developed?
Through prayerful collaboration across departments, with input from leadership, marketing professionals, students, alumni, and creative designers. We began this process a year ago, involving multiple stakeholder groups who intersect with The King’s on a regular basis. We also reviewed peer institutions, analyzed current trends in Christian higher education, and reflected on our distinctive identity as a Spirit-led university.
Is this just a marketing change?
No. This is a mission alignment tool.
Branding is not just about aesthetics. It’s about clarity. When done well, it reflects the heart of an institution and helps others understand and engage with that heart more easily.
What’s the refreshed mission statement?
We now say it like this:
The King’s University integrates Biblical education and practical ministry to shape Spirit-formed individuals who follow Jesus, serve His Church, and are sent to impact the world.
This language helps unify all we do, from academics and student life to spiritual formation and global impact.
Where can I see the new brand in action?
You’ll begin to notice the refreshed look across:
- tku.edu and MyTKU
- Social media platforms
- Admissions and marketing materials
- Email communications
- Campus signage
- The King’s Campus Store merchandise (including a new online store)
How can I help represent the brand well?
Whether you’re a student, staff member, alum, or friend of the university, you can help by:
- Using updated materials and assets when possible
- Speaking with clarity and confidence about our mission
- Celebrating what’s new while honoring what’s lasting
- Praying for wisdom and unity as we walk forward
- Referring to us as The King’s or The King’s University vs. TKU to help reinforce that we are THE King’s.
Where can I learn more?
Visit tku.edu/rebrand to explore the refreshed brand and view FAQs, videos, and more.
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We’re excited about this new chapter, but even more excited about what hasn’t changed: our heart to raise up Spirit-formed leaders for the glory of God.
We’re still rooted. Still Spirit-formed. Still The King’s.